First Coffeehouse for the new year! And the last one in Mysterious Galaxy's current space. They're moving towards the end of this month, to a rental with (I hear) even more meeting room space.

My notes are below. Thanks again to Jonathan Maberry and Henry Herz for hosting!

Marketing Yourself

• put your credentials — certified electrician, lawyer, martial arts expert — out there for people to find when doing research or organizing panels at cons; you’d be surprised at what other writers want to know about

Upcoming Events

• comicfest in march, smaller comic con
• wondercon in april

Getting Better at Writing Comics

• read lots of comics, pay attention to the storytelling, read comic scripts (find online, including on maberry’s website
• booths are comic-con are staffed almost entirely by editors and editorial assistants; talk to them, trade business cards, but don’t bring a script, they don’t want it

Pitching

• when pitching, and wanting to tell the target audience, don’t say “adults from 35-45”, say “fans of stephen king’s salem’s lot”

State of the Weird West Genre

• with short stories, you’ve got a shot. novels, you’re almost definitely going small press, and you’re probably going to struggle to earn out

Coming Soon: Writing Workshops

• once mysterious galaxy moves, will be doing workshops at the new location: fight and action scenes, children’s books, comic books

Character Description Tips

• old action movie trick: give a bad-ass character something to hold in their hands, like a cup of coffee, so they don’t look dangerous (until they punch someone in the face), the contrast works
• can get more mileage out of describing what a character wears rather than their specific physical appearance (because the clothes show character, but the hair color, eye color, etc, does not)

Setting Writing Goals for the Year

• likes 90 days, 6 months, the year, but also 5 and 10 year plans
• Maberry sets daily writing goal based on a week’s worth of actual writing; finds the average and halves it, then uses that as the daily goal, everything past that is bonus; pays himself for every day he hits his goal, can only use that money for fun
• allows himself business days off when knows in advance (ex: knee surgery, spending all day in business meetings in LA)
• build your schedule for mental health and comfort, not pushing yourself to the limit all the time
• good to have a few projects at once, because writer’s burnout is real; can feel like writer’s block but happens if you’ve been working on the same novel/project for too long (for example, when you don’t bang out a novel in 3-5 months, but years)
• after daily goals, have project goals, and make them realistic too; maberry’s first novel took him 3.5 years to write and revise
• first draft and the revision process should not be part of the same plan, because they’re different sides of being a writer; the first draft just needs to get the story out, and be mildly entertaining and coherent, it really only needs to done
• stephen king’s carrie was a terrible first draft, that he almost threw out, but his wife saved it and made him revise it (6 times) until it was ready to go out
• the person who revises the book needs to be unemotional about the book; because we can see so much that needs fixing that we come to hate the book or lose faith in the book
• trick: when writing a book in a year, break up the project into 11 parts (not 12!) and set the goal of having that first draft done by december 1st (so you can spend december partying)
• careful with the rolling draft (write some and then revise some), because the storytelling mind and the editing mind are not friends! they can barely talk to each other. going back and forth for the same project is hard
• writing down the bones: good book on writing craft
• revising requires more writing craft chops than writing; should do some research first, learn how to revise from others then go about revising
• revision strategy: unique character identities, making sure each character sounds different, moves and acts differently
• one pass character identity, one pass character voice, one pass character arcs, one pass making sure protagonist is interesting, one pass for story chronology, pass on figurative and descriptive language (reads poetry now before writing any prose, to help his linguistic imagination), one pass on the logic of the story (which can mean checking or redoing his research), optional pass on POV consistency, very last pass is how much he can cut out of it
• short story goals: write four new stories, revise them, send them out by the end of the year (that’s one drafted and done every three months)
• if revising a novel this year, decide in advance when you’re going to submit it; don’t plan on sending it from mid-november to early january, because no one is going to read it, they’re all on vacation or at office parties or with family
• other goals: 3 years from now? want to be published! your novel (maybe not the one you’re working on now) sold to a publishing house
• 10 year goal: put things on there that are beyond your ken and your skill, then start looking for and doing the things that could get you there

Social Media Tips

• for social media, two guidelines: don’t be a negative jerk, and post consistently (even if it’s just once a day)
• the three platforms to be on: facebook, instagram, twitter; set it up so you can cross-post from one to the other
• will save up links and quotes and youtube videos in a list and post them when he has nothing to say for that day
• interactive posts: what are you working on? what do you think of this new show? i need a playlist for this book, here are the elements of the plot, what would you suggest?

Peter Clines ran the Coffeehouse this month (on his birthday weekend no less!). We had a free-form discussion this time, covering everything from good twists in fiction to outlining techniques.

I had to leave early because I wasn’t feeling well, but I’ve captured my notes below.

Thanks again to Peter for running the show, and to Mysterious Galaxy for hosting!

• at different points in your career, different writing techniques will work for you; that's ok, it's normal for your process to change over time
• second sunday of each month: LA writers coffeehouse in burbank at dark delicacies at noon, then dystopian bookclub that night at last bookstore downtown
• good twist: needs to make logical sense, should change your perceptions of everything that came before
• empathy critical to being a writer; that's why it's important to go out to talk to people, experience things, to maintain that empathy
• remember that people (and thus your characters) are different around different groups and in different situations; give your characters a chance to show different sides of their lives (think killer on phone with family while finishing off a hit)
• expectations are a real constraint; we will let a comedy get away with different things than a drama; and genre (horror, scifi, etc) always comes with expectations
• one way to get away with blending genres: hang a lantern on it from the get-go; ex: i am not a serial killer, predator, where they broach the topic of monsters early on, and then go into the other genre for a while before coming back to the monsters
• clive custler's rule: no chapters longer than 5 pages (potato-chip chapters)
• stephen king: any word you need to go to a thesaurus for is the wrong word; meaning *not* that only blue collar words are worth using, but that reaching for a word you're not familiar with is wrong, write in your own vocabulary and it'll sound more natural
• transitions: in written fiction, we can't be as choppy as in tv or movies, where they jump from place to place instantaneously; we need more connective tissue, or it starts to feel episodic

After missing last month’s, I finally made it back to the Coffeehouse yesterday.

Peter Clines stepped in for Jonathan Maberry to run it this time, with Henry Herz providing some useful counterpoints throughout.

We had more of a free-form discussion than usual, which ranged from “What’s going on with the WGA and their agents?” to “How do I write characters of other backgrounds and ethnicities without stepping into cultural appropriation?”

Many thanks to Clines and Herz for sharing their wisdom while keeping the discussion flowing, and to Mysterious Galaxy for hosting!

My notes:

• henry: you can pants your story, but don't pants your career
• peter: know what you want to get out of it, be honest about what you want, and go for it
• in tv, producers have more power than directors; directors can change every week, but producers stay and control the story arcs
• upcoming events:
• • may 11th: san diego writers workshop
• • september: central coast writers conference
• • peter: phoenix comic fest has great writers track, con runs until midnight every night; it's next weekend, but something to think about for next year
• • early august: scbwi annual conference in LA
• • june 20-22, historical novel society, in maryland, good program

• • mythcon is in san diego this year; run by mythopoetic society
• • new york pitch fest: 4 days in june, pitching to agents and editors in manhattan

• black hare publishing: soliciting submissions for two anthologies; small press, but looks professional; drabble fiction (200 words)
• contract reviews? join the author's guild, they'll review contracts for members
• arbitration: wga takes all the people that did drafts of a movie or dialog polishes, etc and decides who gets credit for the movie
• pierce brown wrote screenplay for red rising specifically to get paid screenwriting credits via wga arbitration; more important to him than the control over the screenplay
• 95% of the time, when they option your book, they'll ask if you want to write the screenplay; they'll throw it in the trash, but they'll ask anyway, just to stave off any future tantrums
• watch the balance between plot and story; if the story finishes but the plot keeps going (moonlighting syndrome) it's going to feel flat and boring
• peter: when revising, will do a draft just for one character, following their thread all the way through; helps catch inconsistencies in appearance, name, and their story arc (did i do anything with this plot of her conflict with her boss?)
• k.m. weyland: creating character arcs
• aeon timeline: interacts with scrivener, can help visualize the timeline of your story
• henry's doing picture book writing pt 2 later this month; send first draft to him ahead of time, they'll critique it in the class; compliment to the first class, but not necessary to have taken it
• lookup robert smalls, escaped slave

Henry Herz was kind enough to take on hosting duties this month, giving us more insight into both the children’s book markets and indie (adult) publishing.

My notes from the meeting are below. Thanks again to Mysterious Galaxy for the space, and to Henry for hosting a lively and informative meeting!

Notes:

• san diego writers and editors guild: around 40 yrs, offers manuscript review service, meets fourth monday each month, next meeting will be from sd zoo publishing house, also has a marketing support group
• upcoming events:
• • charlotte huck children's book festival (all the way up to ya): march 9-10, university of redlands
• • henry teaching class about writing picture books, san diego writers ink, march 10 and 17
• • wondercon in anaheim end of march
• • april 13th: san diego writers festival, downtown library
• • san diego writing workshop: may 11th
• • nebula conference in LA later this year
• • san diego comic fest is next weekend

• tips for being more efficient in using your limited writing time?
• • david morel (writer of rambo) got up at 4:30 every morning and wrote for two hours before work
• • henry uses spreadsheet to track writing pieces and where he's submitted them to (or queried, etc)
• • using google calendar to set deadlines and reminders
• • managed flitter: lets you schedule social media posts ahead of time
• • 4thewords.com: gamified rpg that you play by writing (250 words in 15 min to fight a monster, for example)
• • another trick: when stopping for the day, stop mid-paragraph so it's easier to get back into it the next day

• scbwi (society of childrens book writers and illustrators) has ad-hoc critique groups that form at their monthly meetings

• indie author found personal appearances took a lot of time but yielded fewer sales than putting same time in to online marketing (10s of books vs 1,000s of books)
• indie author uses service to do all the formatting for him, makes it easier but he spends $4,000-$5,000 per book to publish it
• how do you find an editor?
• • san diego professional editors network
• • reedsy: website with professional editors that have struck out on their own

• agents don't usually expect exclusivity when querying, check their guidelines, but usually can send out queries to as many agents as you want at a time
• if you don't hear anything after three months, ping them, if still don't hear back, assume it's dead
• another short story marketplace site: "entropy: where to submit"; will show contests, etc coming up for the month
• childrens books: advice is to avoid inanimate objects as characters, because they're harder for children to empathize with
• authors guild: join, if you get a contract but no agent you can hire lawyers through them to review it for you
• henry's editing process: edits on own, then sends out to four different critique groups for feedback, multiple iterations with each one, polish off the rough edges

Another great Coffeehouse this month. Jonathan Maberry was out at a conference, so Peter Clines (NYT Bestselling author!) stepped in for hosting duties.

Clines' style of running the Coffeehouse (he’s been running the one in LA for 4-5 years now) is a little more freeform than Maberry’s, but even without a strong structure, we had a lively, respectful discussion that covered a lot of ground. I even got a couple of my own questions answered, about some things I’ve been struggling with.

I’ve posted my notes below.

Thanks to Clines for hosting, and to Mysterious Galaxy for letting us use their space!

Notes:

• peter clines has the Conn; he's been running the LA coffeehouse for 4-5 years; subbing for jonathan while he's at writer's festival
• his method: 1st half writing craft, 2nd half publishing side
• thinks it's better to not have a social media account than to have one that looks abandoned or run by bots
• whatever you do, if anything, it's critical that you be honest and authentic, even when crafting a public persona
• small trick: switching the font for third or fourth draft can make different things pop out at you, help you find errors
• libby hawker: making it in historical fiction
• also: read wolf hall and see how hillary mantel does her description and world-building
• random nugget from shane black: plot is what happens outside the characters, story is what happens inside the characters
• clines: used to follow writing guidance slavishly, reading writers digest, doing what it says; has become more skeptical over time, especially as he's figured out what works for him, and how that differs from what works for others
• pantsers: can be very helpful to have a timeline, even after first draft; one writer found 12-yr gap in her book (!)
• tip from mystery writer: even if you're not going to have a big "gather the characters together so sleuth can layout the clues" scene, write it anyway; it'll solidify everything in your head so you can confidently write the mystery itself (with dropped clues, red herrings, etc)
• chapter to chapter: have something driving the characters from scene to scene, either internal or external, so the reader has a reason to move forward; even placement of flashbacks needs to be driven by the story
• prologues are fine, but make sure they have a payoff within a few chapters, or cut them altogether
• relevance is key: even if your planning a series, make the nuggets you put in the first book relevant to that book
• "start with action" can be a trap: if you begin with volume at 11, you've got nowhere to go but down
• recall the punches of humanity and comedy in the midst of horror or action: the terrorist grabbing a candy bar while setting up in die hard, etc
• don't discount the freedom you get by not being published yet; enjoy the fact that you have no deadlines and no pressure to finish
• beta readers: seek out at least one or two people who read mostly outside your genre, to make sure you don't have too much inside baseball
• the 50% rule: half of all submissions can be rejected on pg 1: wrong format, wrong genre, etc; following the rules and sending a polished manuscript to the right people can put you ahead of 50% of others
• one step beyond read it out loud: have someone else read it out loud to you, and see where they stumble or hesitate or pause
• short story tips: damon knight's book on writing short fiction
• one bit: if you have a first-person story, write it in a different pov and see if the main character vanishes; if so, you don't have a character you just have a viewpoint

Made it back to the Writer’s Coffeehouse this month. It was a smaller crowd than usual, but that just meant we had more time to go in-depth on everyone’s questions :)

My notes are below. Many thanks to Mysterious Galaxy for the space, and to Henry Herz for hosting!

• publishers and writers of san diego: meet once a month in carlsbad about the business of self-publishing
• henry: doing a triple-launch in october at mysterious galaxy
• orange county children's book festival is in october
• san diego union tribune book festival is in august
• san diego state univ writers conference is in january 2019
• la jolla writers conference is in november
• snowflake pro: really good software for building a book pitch
• question: seeing problems with story in current first draft; go back and fixit now? or keep writing as-is?
  • answer: write it as if it's fixed, but keep going; leave notes to go back and fix the earlier bits in later drafts
• new market: future-sf.com
• bootstrapping social media?
  • henry: when he was getting started, interviewed successful authors and posted them on his blog
  • whatever you do, try to find something that relates to writing and do that
• a way to kick-start the conversation on social media: ask people for recommendations (taco places, procedural movies, etc)

Attended my first Writers Coffeehouse in a few months yesterday. I’m glad I did; I came away feeling more like a “real” writer, connected to a community of fellow writers, than I have in a long while.

Plus, our host, Scott Sigler, gave us a system for tracking our progress week by week that I think will help me with my current novel.

Many thanks to Scott Sigler for hosting, and to Mysterious Galaxy for letting us hold it in their (frankly awesome) store!

My notes from the Coffeehouse:

• sports in stories: do enough research that you can color in the character; less detail is more: more detail is more chances to screw it up for people that know it; be specific, but drop it in and move on
• vocal tick, physical mannerism, first name last name: stephen king's technique; uses for secondary characters as a flag or anchor for readers; establishes it all in one paragraph, then uses throughout
• the scorecard: set a weekly goal, meet it, challenging but doable, set consequences if you don't make it (scott loses a bass from his collection for two months)
• not sure what to do? write a short story. you'll accomplish something, and if your brain is distracted by something, that's what you should work on next
• scott sigler: "how to write your first novel" on youtube: unorthodox writing advice
• his scoring system is based on a page: 250 words.
• when writing first draft, it's pure words produced
• second draft: each word counts for half, so double the word count goal and achieve that
• third draft: each word only counts one third
• calls with editor, agent, etc: counts for half (ex: 1,000 words an hour means a half hour phone call counts as one page)
• what about research? doesn't count. research doesn't pay the bills
• characters, relationships, conflict: all that matters. do just enough research to enable the writing. that's it
• research trick: find and read a kid's book on it; they've distilled it all for you
• outlines? depends on how much you use them. if you do: single-spaced, count each page of outline as a page, timebox the work (ex: 2 weeks to get the outline done)
• another reason to put off your research: sometimes only when you get to the end do you know what you need to research (backspackling the grenade needed in chapter 30)
• query letters? that's business, so half-count; set a reasonable goal, like one query letter per week (that's twelve queries in a quarter, not too shabby)
• and track what you've done: on paper, or todo lists, or however, but record your daily work, and total it at the end of the week
• when you make it: celebrate it!
• beta-readers? prefers finding serious readers, not writers. why? TWILIGHT
• best reader is you. take the book, let it sit for six months, come back and read it. you'll see what you really wrote instead of what you thought you wrote
• reedsy.com: site for finding freelance editors; sigler uses it (but do your research, interview them, etc)
• POV shifts: helps show different aspects of the characters, by giving insights from one pov character about another
• tension: a daily chore that if not done causes trouble (the shining: he has to release the pressure from the boiler every day; lost: they have to go down and push the button every day or else); good way to put a ticking clock in your story
• prisonfall: have the characters in danger from the start, use dealing with that as a way to do your world-building
• muse gone? go write a shitty short story; go write some fan fiction; do something else and come back to itp
• recommends putting first book of a series out for free to start out, to get it in the hands of readers, so you can find your audience
• save the cat: great screenplay writing book, woth chapters about elevator pitches
• attendee recommends donald maas' workshop; went last week in irvine, learned a lot
• don't be afraid to say no when you get a contract from a publisher; hold onto all the merchandising, film, etc rights you can

Another great meeting! Peter Clines graciously agreed to serve as host, prior to his signing at Mysterious Galaxy (you can order his new book here)

We tried out a slightly different format this time, formally splitting the time between writing craft questions (first half) and publishing/sales questions (second half).

Many thanks to Mysterious Galaxy for the venue, and to Peter Clines for running the show!

My notes:

• Absence of sci-fi thrillers currently, editors starting to mention it
• Character delineation: how to do it? How much is enough? Too much?
• Clines: doesn’t like recommending writing books, because writing is so personal and unique from person to person
• Protagonists need to be: likeable, relateable, and believable
• 3 easy ways to express character: what they say, what they do, and how others react to them
• Indy: when intro side character, will give reader info that the main character doesn’t have, to increase tension
• Plot is what happens outside, story is what happens inside, the character. Every book needs both, the plot to move things along, the story to move us
• Save the Cat: at start of story, main character needs to do something small and simple that lets audience know they’re the person to root for
• Things need to go wrong. We all say the wrong thing sometimes, or have plans go awry, and how we react to that shows a lot of character
• Techniques: one person wrote poems about each of his characters before the book, another wrote backstory for the door her character couldn’t touch, another person puts together portable “murder” boards for her books
• Potato-chip chapters: point is to make each chapter either small enough or end on tasty beat enough to make reader want to go to the next one
• Q: have book that is on the edge of ya and adult, how to market it? Have two versions...
  • A: write it the way you want, submit it the way you want, let editor push for the other if they want it, let them worry about marketing it properly once it’s published
• Q: how to design a book cover?
  • A: hire a book designer, don’t try to do it yourself, if you’re going indy
• Q: do you really sell books on twitter?
  • A: yes, because people tweet that they just bought the book; though took four years of building audience before the book was published
• Social media: different posts for different sites, since the audiences are different between them
• Facebook ads: basically not worth it; check the veritas youtube channel for a good breakdown of how the ads actually perform
• Q: are they going to ask me about how many followers i have on facebook?
  • A: if you have a lot, that’s great, but they care more about how good the book is than anything else
• If you hear about a cool gimmick for your query letter, don’t do it; by the time you’ve heard about it, the gimmick’s played out
• Q: Querying for comics?
  • A: get an artist on board, have the first issue done, and the rest of the arc outlined
• Q: What about hiring an editor?
  • A: nice if you can afford it, may be a good learning experience at first, but not essential to selling a book (just get it in the best shape you can before sending it out)
• A lot of hired editors will start out with just fifty pages, critique that, see if you two want to work together, then continue on with story edits, then finally a copyediting pass

Went to the Writer’s Coffeehouse at Mysterious Galaxy again yesterday. This time it was hosted by author Henry Herz, so we got to dig into the details of writing and submitting children’s books. I might try to polish up and submit that picture book draft I have, after all ;)

Many thanks to Mysterious Galaxy for hosting, and to Henry for running the show!

My notes:

Possible to have agent and still indy publish; Indy Quillen does it, because her agent sent book to publishers first, she indy pubbed only after publishers all passed on it

Society for Children’s Book Writers and Illustrators: has local chapter, can join and get critiques

San Diego Writer’s Ink: has critique groups

Can take classes at local colleges to meet other writers and get feedback

Indy: recommends using real name (or pen name) for twitter handle, makes it easier to find you

Posting comments on blogs of authors you like in your genre can help drive traffic to your own website

Picture books: birth to 6-7, then easy readers, then chapter books, then middle grade

400-500 words, perfect for 6-7 yr old protagonist

Don’t do art notes! Leave that for the illustrator, they’ll come up with better art than you can

Leave out all your normal descriptive text

Run your manuscript through an online tool to check the vocab level, needs to be appropriate for your age group

Usually don’t send artwork with the book, publisher picks them

Educational tie-in great for selling picture books to editors, something for teachers to hook into

La Jolla Writer’s Conference: small, but pulls big names; November

Southern California Writer’s Conference: September in Irvine, good for people that haven’t been to a conference before, low key, Indy got her agent there

Tuesday, Sep 12th: look for #mswl on twitter (manuscript wish list)

Recommended reading: Donald Maas' Writing the Breakout Novel; Invisible Ink

Attended the Writer’s Coffeehouse at Mysterious Galaxy yesterday. As always, I came away with lots of great advice :)

Many thanks to Jonathan Maberry for running these, and to Mysterious Galaxy for hosting!

My Notes from the Coffeehouse

Sometimes you have to pick one idea over another because it’ll be easier to sell

Negativity never helps. Da Vinci Code got slammed by so many people, and yet it was responsible for thrillers becoming the dominant genre on the bestseller lists (which they still are)

Lot of business discussions happen at comic-con, behind the scenes; he had meetings with agents, game devs, editors, etc.

If you have a published work in a genre, post on fb page and ask around about getting on a panel at one of these cons

Science people can be a big draw at these events

Got to get involved in these things, put yourself out there, to have these opportunities happen

Henry: started out with small cons, like ComicFest and ConDor, volunteered to put together panels, those smaller cons always need help, another author gave contact info for comiccon organizers, he did the same thing there, volunteered to put together panels, etc

One thing about moderating: try to come up with questions they haven’t had asked before, avoid the “where do you get your ideas?”, try to ask things that get into the personality of the panelists

Other writer noticed Henry asks questions that gets debate flowing among the panelists; respectful, but not all agreeing with each other

Henry: can write in a closet, but might not ever become popular, takes energy and work to get the connections and opportunities for a career in publishing

Suggestion: if you’re in a writing group, hold fake panels; have one person moderate, two or more be fake panelists, others watch and rotate; it’s great practice for later

Some writers will ask questions of the audience to get comfortable at signings

Handle interviews by focusing on what’s fun about it for you; the fun will show and the audience will love it

More practice: get group together, have one person go up and answer the same question over and over again in different ways

If you get on a panel, bring something to share out at the end

La jolla writer’s conference coming up Southern california writer’s conference coming up

Good advice: a pitch is telling someone how to sell your book

Maberry: writer’s conferences made him fall in live with writing again, would not be a fiction writer without them

Queries: never make absurd claims (this will be as big as harry potter!), or slam other books (this is so much better than harry potter!)

Don’t take pot shots at other books or series

Round the word count to the nearest 5,000. No need to give the exact word count

Most novels, they don’t want more than 100,000 words, because of the extra printing costs for a book of that size

Important to know the right length for your genre; epic fantasy tilts long (150K), westerns tilt short (65K)

DON’T QUERY UNTIL THE NOVEL IS COMPLETE AND POLISHED

Henry: timing of query and font doesn’t matter so much

Maberry: disagree; when you’re querying, getting this stuff right separates you out from amateurs

Maberry: prefers verbal queries; lots of writers' conferences, find which ones your target agents are going to

Don’t listen to the myth that agents who have sold X numbers of Y genre are no longer looking for more; it’s bunk; you want the agents that are known for selling your genre

Intern here from march fourth publishing house, she confirms everything (and suggests checking them out!)

Pitching in person: the agents there might not be right for you, but it’s good practice, hones your skills, and the agents that are there often come prepared with other agents they can recommend; if nothing else you can get feedback on the pitch

Keep in mind: the agents are just as nervous about this as you are

Jim Butcher: queried jennifer jackson and rejected by her, then met her at a conference, and she agreed to pick him up

Verbal pitches: don’t necessarily have to be pitching a finished book

#mswishlist twitter tag where editors and agents tweet about what they’re looking for

ALWAYS HAVE BUSINESS CARDS WITH YOU AND PUT YOUR FACE ON IT SO THEY CAN REMEMBER YOU

When doing verbal pitch, do not read your pitch, or stick to a script; pitch to the agent, change how you talk about it based on how they react to what you say

Elements of a good pitch: hook them, give them a sense of characters and the stakes, link it to other books and explain why people will want to read it (best to connect it to what you like as a reader, and show how other readers also like that thing)

Another good exercise: take a book you know, and pitch it to your writing group, see if you can get to the essential points

Don’t land too hard on the market piece, becomes too much of a sales pitch; connect it to readers who are real people, and yourself as a writer and someone you want them to want to work with for years

Pitch practice: genre, subgenre, demographic, main character’s name, and a crisis

Don’t think in terms of good or bad for your own writing. Think of “publishable” and “not yet publishable.” Take the latter parts and change what needs to be changed in order to make it publishable.